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Trade Marketing Senior Manager

Apply now Job no: 529478
Work type: 全職
Location: 東區
Categories: 銷售及市場推廣

The Job

Integrated Marketing Planning

  • Develop and execute the integrated marketing calendar, including the selection of the event’s nature, timing and applicability to categories and channels
  • Lead and coordinate the trade plan, covering promotions across categories and channels, which works closely with the commercial team to strengthen the brand equity

Marketing Channel Management

  • Optimise the efficiency of each channel with the understanding of the mix of marketing channels
  • Monitor and analyse the competition communication activities and anticipate their future moves

Promotion Management

  • Interpret customer and shopper behaviour to define the promotions’ objectives, to select cross/up-selling techniques, involving suppliers when relevant, and focusing on the development of uniqueness and differentiating promotion experiences
  • Oversee the promotion process, ensuring the respect of promotion milestones, planning and budget, the presence and performance of promoters, the product availability and the visual presentation of the offer to customers
  • Manage relationships with different agencies and vendors supporting the customer engagement programs – including media and social media agencies and interactive agencies
  • Work with media and creative agencies for media planning and development of promotional materials including TVC, print advertisement and instore POSM for both national and store-level activities

Event Management

  • Oversee the event calendar, build momentum among team members and secure team members knowledge from leadership to store team members
  • Execute the key events across categories and channels
  • Contribute to the development of new events, focusing on the creation of an exciting and outstanding customer experience that will boost the customer’s sense of engagement with the brand 

The Person

  • Bachelor degree in Marketing/Business Administration or other related disciplines
  • Minimum 10 years' marketing experience with hands-on trade promotion and advertising experience
  • Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
  • Creative, adaptable, high learning agility
  • Well-organized, enjoy working in a fast-paced organization
  • Good command of both written and spoken English and Chinese
  • Experienced in the retail industry is an absolute advantage

Advertised: China Standard Time
Applications close: China Standard Time

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