Brand Marketing Specialist - Own Brand
Job no: 528457
Work type: 全職
Are you passionate about consumers?
Do you want to build brands Hong Kong consumers love and trust?
Then look no further.
Following the successful launch of our own brands, we are looking to reinforce our Marketing team. You will be reporting into the Head of Banner Marketing and will have the unique opportunity to experience working on both FMCG and retail brands. Our own brands probably have the largest product range in this city, while our supermarkets have the highest number of locations in Hong Kong.
- Contribute to the respective brand strategies of each banner/Own Brand and assist in the development of the brands’ positioning to strengthen the brand equity
- Optimize the various customer value propositions and customer segmentations used by the banners
- Interpret and leverage market research from multiple sources to support strategy and brand building activities
- Contribute to the store brand identity of our Dairy Farm supermarkets and translate this to excellence in execution at store level
- Partner with store design team on translating the brand strategy into suitable visual merchandising equipment, customized for various stores sizes and environments
- Bachelor’s degree in Marketing/ Business Administration or related disciplines
- Minimum 2-3 years of marketing experience especially in banner marketing and brand equity
- Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
- Creative, adaptable, high learning agility
- Well-organized, enjoy working in fast paced organization
- Good command of both written and spoken English and Chinese
- Experienced in FMCG or retail industry is an absolute advantage
To find out more about Our Businesses and Our People, please visit our website http://www.dairyfarmgroup.com
Advertised: China Standard Time
Applications close: China Standard Time
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