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Job no: 529479
Work type: Full time
Location: Quarry Bay 鰂魚涌
Job posting date:

Wellcome is the largest and longest established supermarket brand in Hong Kong with an extensive network of over 280 stores. Wellcome is committed to providing one-stop shopping convenience to customers through quality products at competitive prices and friendly service to serve the needs of different customers. We welcome applications from high calibre candidates to join our expanding team.

Brand Marketing Specialist

The Job

Brand Strategy

  • Contribute to the respective brand strategies of each banner/Own Brand and assist in the development of the brands’ positioning to strengthen the brand equity
  • Optimize the various customer value propositions and customer segmentations used by the banners
  • Interpret and leverage market research from multiple sources to support strategy and brand building activities

Store Branding

  • Contribute to the store brand identity of our Dairy Farm supermarkets and translate this to excellence in execution at the store level
  • Partner with the store design team on translating the brand strategy into suitable visual merchandising equipment, customized for various stores sizes and environments

The Person

  • Bachelor degree in Marketing/Business Administration or other related disciplines
  • Minimum 2-3 years' marketing experience especially in brand marketing and brand equity
  • Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
  • Creative, adaptable, high learning agility
  • Well-organized, enjoy working in a fast-paced organization
  • Good command of both written and spoken English and Chinese
  • Experienced in FMCG or retail industry is an absolute advantage

To find out more about Our Businesses and Our People, please visit our website

We are an equal opportunity employer. Personal data collected will be kept and handled confidentially by authorised personnel for recruitment purposes only. We will retain the applications of candidates not selected for a period of no more than 24 months. A copy of our Privacy Policy can be accessed by visiting our Company website.

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